Technology and media are in constant evolution, challenging consumers, donors, and fundraisers to adapt. Here are six trends for nonprofits to consider as they create their annual plans to raise money and engage supporters this year.
1. Mobile Matters
We’ve been saying it for years, and it’s truer now more than ever — everything you do with fundraising and donor engagement needs to be oriented towards the mobile experience. Simply put, it’s time to fix your emails, website pages, videos, donation pages, and anything you do online so that it can be